Growth Of Food Tourism In Malaysia Tourism Essay

The touristry industry is one that is quickly turning and invariably spread outing in the twenty-first century. There seems to be an addition in the sum of people going and researching all the admirations this universe has to offer. Harmonizing to an article published by the World Tourism Organization ( UNWTO ) in September of last twelvemonth, the International Tourism per centum grew by about 5 per centum in the first 6 months of 2011 and this exceeded the 6.6 per centum growing difference in that of 2010. The article goes on to state that this growing in touristry in such times demands to be examined and looked closely and they urge that states make touristry as a precedence in national degree policies. There are many footings to specifically specify touristry but in general and simple footings ; touristry is the activity of a individual going from one topographic point to another for non more than a twelvemonth. To add to this, touristry can be divided into many different subdivisions, for illustration, escapade touristry, athleticss touristry, medical touristry, leisure touristry and many more. However, with this growing in touristry, there is a new facet of touristry that is easy doing its grade and it is known as Food Tourism. Food touristry simple means the act of people sing a peculiar topographic point for the intent of partaking in nutrient festivals, or seeking out of different nutrient and eating houses in that peculiar state ( Hall and Mitchell 2001 ) .This new facet of touristry was ne’er celebrated but with the assistance of new engineerings, addition in handiness and consciousness, nutrient touristry is easy but certainly lifting. In Malaysia, this facet of touristry is lifting with more and more tourist going to Malaysia for grounds other than leisure and this in return has reflected the local economic system of this state. Malaysia, being a state that is rich and diverse in its civilization and heritage, has become an ideal topographic point for tourer non merely to see the life style and civilization but to besides partake with the local life style and one illustration of making so is by sing the nutrient. There have been many efforts by the relevant industries in Malaysia to advance this growing of nutrient touristry to do it an ultimate finish for nutrient lovers around the universe. This paper will sketch an in-depth expression at the significance and definition of nutrient touristry, and how this facet of touristry is on the rise here in Malaysia and how this growing has effects on the touristry sector of this state.

1.1 Research Aims

The touristry sector is traveling into a new stage in present times. There are many new facets of touristry that is on the rise, viz. , heritage touristry, medical touristry, adventure touristry and now, nutrient touristry. Gastronomic Tourism ( as it is known scientifically ) or Food touristry is defined as the visit to a peculiar topographic point for the intent of nutrient festivals, or to seek out and experiment different types of nutrients and eating houses ( Hall, Sharples and Mitchell 2001 ) . In Malaysia, nutrient touristry is on the rise as there are more tourist visiting Malaysia for grounds other than leisure. This state has become a prima holiday finish among tourer everyplace with the blend of the three different races ( Malay, Chinese and Indian ) and the civilizations these three races offer. Not merely that, the location and clime of this state being warm and tropical twelvemonth unit of ammunition adds to the many grounds to see this state. With the blend of different civilizations and heritage, the birth of different nutrients sets Malaysia apart from any other state leting it to go a nutrient lover ‘s Eden. Harmonizing to an article by the News Straits Time paper in September 2010, it says that Malaysia has been ranked as the 9th most traveled tourer finish with around 23.65 million tourer and this research was done by the United Nations World Tourism Organization. The article goes on to state that possible tourer sing Malaysia will pass around RM10.13 billion on nutrient and drink. The touristry ministry in Malaysia is working on doing nutrient as one of the chief picks for tourer to see Malaysia and there have been ongoing enterprises being done by the relevant parties to assist guarantee that this facet of touristry continues to turn and in clip is able to prolong its ain ego. The aims this research paper aims to accomplish are:

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To sketch the growing of nutrient touristry in Malaya

As said earlier, Malaysia has managed to derive the upper manus in going one of the touristry finish musca volitanss. There are so many things that this state is able to offer and nutrient is one of them. However, this facet of nutrient touristry is non widely known yet in Malaysia as there have been more surveies and analysis carried out in other states ( Fox, 2007 ; Kivela and Crotts, 2006 ; Ryu and Jang, 2006 ) ; but the over the past old ages, the leaders and relevant parties have begun to recognize how Malaysia and its nutrient is able to act upon and has an impact on the touristry industry. Findingss from this research will demo how there has been a displacement in the growing of nutrient touristry in Malaysia and how this growing has impacted the local touristry industry.

How this growing has resulted in positive and negative impacts on the state

Growth in any signifier is good and healthy but with growing there comes positive and negative impacts and these impacts must be examined clearly to avoid any signifier of issue and to be after for future ends. This paper will sketch how the growing in nutrient touristry in Malaysia has resulted in a few positive and negative impacts and how these impacts can be interpreted to back up and guarantee this facet of touristry continues to turn.

How this growing has affected the touristry sector and the enterprises taken to guarantee uninterrupted growing in the hereafter

The touristry sector in Malaysia has been dining over the past few old ages and nutrient touristry is even more so turning. In the latter portion of the research, it will sketch how this nutrient touristry growing has had an impact on the touristry industry both positive and negative and how the authorities and the touristry sector have come up with ways and means to prolong this growing and guarantee uninterrupted growing in the hereafter.

1.2 Significance of the survey

The Kuala Lumpur touristry industry has seen a enormous growing over the past few old ages with the figure of international tourer reachings lifting up to 0.6 % in 2011 compared to the old old ages. One of the major motives for tourer to see Malaysia is because of the civilization and heritage that Malaysia possesses and this is expressed in our nutrient and local daintinesss. Peoples from other parts of the universe are eager to cognize, larn and understand how is it that people with different races are able to populate under one roof and let their civilizations to intermix together. When people visit Kuala Lumpur, they are instantly thrown into a cultural detonation and one of the ways they are able to see and larn about the different civilizations is thorough the tasting and partaking of the local nutrient.

The chief significance and importance in carry oning this research is that, there seems to be a lifting pandemic in the nutrient touristry sector. There has been a displacement in the factors that influence the chief ground tourer visit Kuala Lumpur, and nutrient happens to one of the ground. There have non been many past researches and literature argument about the growing of nutrient touristry in Kuala Lumpur as most of them are general and give and overview. This is why this research is of import because this paper is able to foreground the growing of nutrient touristry in Kuala Lumpur and how tourer have changed their motivational factors to see Malaysia.

1.3 Limitation of survey

The restriction of the survey is that, it is merely focussed and limited to nutrient and the function it plays in the tourer determination doing procedure. Other influences such as cultural, or heritage or personal grounds to visit are minor and they will non be focused much on. The other restriction to this survey is that, the questionnaires will be answered by tourer and non local people because this paper aims to analyze the tourer grounds to see Malaysia and does nutrient play a function in their determination. The job to that restriction is that the tourers are scattered all around the metropolis so to aim a big figure and obtain different feedback, will be a challenge.

The other restriction that will be faced is that this research is merely limited to the Kuala Lumpur milieus and the tourer that stay with this country. This is because most of the tourers that travel to Malaysia stay within the metropolis centre and most of the attractive forces and local nutrient can be found within the metropolis bounds. Besides that, by contracting it down to merely this country, there will be a better and clearer apprehension of the aim that is being achieved.

1.4 Research Questions

This paper aims to sketch the growing of the nutrient touristry industry in Malaysia and how will it impact the touristry sector of Malaysia. When covering with this subject, there are a few inquiries that will originate and it is through the consequences of the questionnaires and other literature findings that these inquiries will be answered.

The first inquiry that will originate while carry oning research on this subject is that, when and how did this growing in nutrient touristry come about in Kuala Lumpur, Malaysia? This paper will find how nutrient touristry came into the scene in Kuala Lumpur and how has it been since it started. The following inquiry that needs to be answered in this research paper is the impacts that these growings in nutrient touristry have on the touristry sector in Kuala Lumpur, Malaysia. In any signifier of growing, there is bound to be certain impacts both positive and negative and this paper will take to sketch those impacts and how they affect the local touristry sector. The following inquiry that will originate while carry oning research on this paper is, will at that place be a hereafter for the nutrient touristry industry and if so, how will it be? This is where the inquiry of sustainability will originate whereby, even though there is a growing in the nutrient touristry industry now, will it still be the same in the hereafter? All these inquiries will be answered in the latter portion of the research paper.

Chapter 2: Literature Reappraisal

Malaysia is easy lifting to go one of the cardinal finish musca volitanss among tourist worldwide. This is mostly due to the fact that Malaysia is a state that is developed, diverse, tropical and rich in its civilization and heritage and this can be found in the traditional dances, beliefs, nutrient, patterns and many more. In add-on, nutrient touristry is easy but certainly on the rise here in this state. With the blend of the assorted civilizations and beliefs, nutrient seems to be the best look. When debating approximately nutrient touristry and its growing here in Malaysia, there has to be a separation in order to derive a better apprehension. There has to be a clear definition of nutrient, touristry, nutrient and touristry in Malaysia and how it has an impact on the local touristry sector.

2.1 What is Food?

What is nutrient? This may be a simple inquiry yet, it plays a big importance in our day-to-day life. Food is merely defined as a alimentary substance that people eat or drink in order to keep a healthy life and growing. Food is an indispensable point in order to go on with life. The first and chief importance of nutrient in our mundane life is to supply our organic structure with the necessary energy in order for us to transport out our day-to-day modus operandis such as working, walking, external respiration, digesting and so on. Besides that, nutrient aids to modulate the organic structure ‘s procedures and besides to assist contend against infections and diseases. In basic apprehension, nutrient is merely needed in order to populate and carryon with life ; nevertheless, there has been a great trade of alteration in the development of nutrient.

2.2 What is touristry?

Tourism is an industry that is quickly turning in the twenty-first century. More and more people are developing an involvement in going and researching all that the universe has to offer. However, many fail to truly understand the true significance of touristry and what it truly comprises of. Tourism is said to be the act of people or a group of people that lead them from one topographic point to another, from one state to a different state, to execute something specific or to see a topographic point for the point of leisure, amusement, concern and so on. The World Tourism Organization defines touristry as the activities undertaken by and single or a group of persons that travel and travel off from their usual topographic point of comfort and environment and this has to be more than a period of 24 hours or more. The grounds behind their travel can be because of leisure, amusement, concern and other activities that are different from their day-to-day modus operandis. Tourism on the other manus can besides include the relevant concerns or industries that are involved in supplying services, activities, and installations to the tourer that travel to their state

Tourism in any state is of import and important. For states like Egypt, America, Australia, Italy, Malaysia, India and China, a big part of their net incomes and income depend on the touristry industry. Tourism is of import because, it stimulates economic growing for a state. When people travel to a peculiar topographic point, they are bound to pass big amounts of money on the flight, housing, domestic travel and nutrient in the peculiar state they are in. When you spend money in a state, it in return helps the economic growing for that state because the money spent at that place goes to assist out and to cover the cost of development and in the sustaining of the state and its people. The 2nd importance of touristry to a state is that it helps to advance development within that state. Countries around the universe invariably strive to develop and be in the forepart lines in footings of development. Tourism is an industry that acts as a motivational factor for development to happen. When there is a demand and a rise in the sum of tourer that travel to a state, the demand for new and modern installations and activities will lift and this is where the state is able to garner its resources and develop the state so that it is able to provide to this turning demand. For illustration, Bangkok, Thailand has seen a major encouragement in its international tourer reaching and the touristry industry has seen this phenomenon and there has been an addition in the sum of lodging installations to assist provide to this demand. They have built new hotels and guesthouse that are modern, clean and low-cost for the turning tourer market. The following importance of touristry to a state is that in footings of sociocultural, it helps to make new occupation chances and calling chances for the locals of that state. When there is any signifier of development in the state, there is bound to be new installations and activities to assist cater to the demand that is turning and when there are new installations and developments taking topographic point, the demand for adult male power and occupation chances will originate and this is where the state is able to utilize the citizens of the state to assist guarantee that these developments in the touristry installations and activities are sustained for old ages to come.

2.2.1 Tourism and Kuala Lumpur, Malaysia

The touristry industry in Kuala Lumpur, Malaysia is quickly turning in these present times. The touristry industry has registered 11.63 million tourer reachings in the first half of the twelvemonth 2012 which is a 2.4 % addition compared to the same period in 2011. This growing in touristry in Kuala Lumpur is mostly due to the fact that, Malaysia is located in such an ideal location whereby the conditions and clime of the state is tropical the whole twelvemonth around with minimum rain which makes it easy to acquire around and research the metropolis. Besides that, Malaysia in itself is a state that is diverse and rich in its civilization and heritage and this is expressed in our day-to-day modus operandis, local attractive forces, nutrient and beliefs and this gives us a upper manus because no other state in the universe can tout and state that they have 3 different races ( Malays, Chinese and Indians ) populating under one roof and to add, we are all able to acquire along. This is something that foreign tourer find astonishing and they are intrigued by and that is why they want to see Kuala Lumpur. Not merely that, there are many things that can be done while on holiday in Malaysia. From urban attractive forces to meaningful cultural experiences, there is something for everyone here in Kuala Lumpur, Malaysia.

2.3 What is Food touristry all about?

The touristry industry is one that is broad in its class and there are many other facets to it and nutrient touristry is another facet of touristry that is easy on the rise and doing its grade. Many people may look at nutrient and touristry and argue that these two do non hold any connexion to each other, but in world both nutrient and touristry rely and back up each other and nutrient is mostly related to touristry. Peoples may look at nutrient as a minor function played in the tourer going experience but we fail to accept that nutrient is critical in guaranting the whole traveling experience. Hall and Sharples ( 2003 ) in their book argue and say that nutrient is an built-in portion of a individual ‘s holiday and it contributes mostly in guaranting the tourer experience. The book goes on to state that in times before this, nutrient was seen as something that was non that of import and irrelevant but of late the importance of nutrient and touristry has been taken earnestly. Food touristry merely means the act of going to another state and partaking and immersing in the local nutrient and daintinesss. How does nutrient and touristry and civilization relate to one another? Food is a signifier of look of individuality and civilization of a state. When you travel to another state, you are bound to see the local civilization of the topographic point and by sing their local nutrient it enhances the going experience. A good illustration is when, one travels to India but so is loath to partake in the local nutrient experience. Indian nutrient is connected to their civilization and history so by sing their nutrient, you are able to see their local civilizations and beliefs. In recent old ages, the acknowledgment of nutrient touristry and its importance and relevancy to the touristry industry has increased and it seen as a valuable plus to the touristry sector. Even if there are some tourers that are non attracted by the local nutrient and are hesitating in seeking them, it still represents a critical advantage for some finishs. ( Cohen and Avieli, 2004 )

Tourism Motivation: Can nutrient be one of it?

In any signifier of travel and touristry, there is bound some motivational factors that influence the pick and ground behind the going experience. In her book, Tourism Development ( A K Bathia, 1985 ) , she conjured up four different motivational factors that influence the tourers going determinations, and they are:

The Physical Motivation – In this facet of motive, tourers are motivated to see a peculiar topographic point for the physical visual aspect and the activities offered by that topographic point.

The Cultural Motivation – People under this class are motivated to see a topographic point to plunge themselves in the local civilization, heritage ( the art, music and dance ) and the beliefs of the topographic point.

Interpersonal Motivation – The motive behind this facet is to see household, friends or to run into new people.

The Status Motivation – The motive behind this is to carry through certain activities to hike one ‘s self-pride of for personal development.

The motives mentioned above are merely basic going motives and they may alter when we compare with going for nutrient touristry. The demand to go for nutrient based intents may be linked to the Cultural Motivation facet or it can be in a class all by its ain. This is return can be linked to Maslow ‘s Hierarchy of Needs ( 1943 ) . In this hierarchy, he introduces 5 different degrees of basic demands that need to be accomplished and they are physiological demands, safety, love and self-esteem. For illustration, if a individual is missing the demand of love or nutrient or safety, he/she would likely hanker for nutrient the most out of all because out of all, nutrient is the most of import and is critical substance that is needed for basic endurance and the other needs come over clip. But the existent inquiry that needs to be asked here is that, can nutrient be the chief motivational factor in act uponing the tourer going determination? Or are their travelling motives related to personal development and addition? Or is civilization and heritage the motive for them going? Harmonizing to Sajna ( 2005 ) , she came up with 4 different constructs as to why people take portion in nutrient touristry and they are:

Food Neophobia – These are people that have an adventuresome spirit in them and they are willing to seek new nutrient. Pliner and Hobden ( 1992 ) , say that this is more of a personal trait that makes a individual loath to eat or avoid fresh nutrient.

Inclination to seek a assortment – This is where people are drawn and hanker for assortment and this can be due to factors such as alteration in gustatory sensation, constrains, or cheaper options.

Hedonic Consumption – This refers to the facet of consumer behaviours that is related to the phantasy facet and the multisensory facet of a individual with a certain merchandise.

Digesting Involvement – This involves the participating, purchasing and merchandising of touristry merchandises and services.

In decision, when sing a state, people will decidedly hold to include the facet of nutrient in their determination devising procedure. For those travelers that have a love, passion and expression for diverseness and are willing to seek new things, nutrient will decidedly be a incentive for them to go. To them, they have the belief that by traveling every bit far as sing the local nutrient, merely so will their trip be complete.

Food Tourism in Kuala Lumpur, Malaysia.

Malaysia is known worldwide as a state that is rich and diverse in its civilization and heritage with the 3 chief races, viz. , the Malay ‘s, Chinese, and Indians all populating under one roof in peace and harmoniousness. It is through the blend and integrity of these races that Malaysia has been blessed to hold many history – filled attractive forces, festivals, heritage, sights and non burying nutrient. It is because of these grounds that Malaysia has grown to be one of the top finish picks among tourer around the universe. In an article in the News Straits Times paper ( 2010 ) , consequences have shown that Malaysia is ranked as the 9th most traveled tourer finish and this survey was conducted by the United Nations World Tourism Organization ( UNWTO ) with an estimated figure of tourer reaching to be 23.65 million tourer and the Tourism Industry of Malaysia has seen and acknowledge this addition and they plan to increase this to make a sum of 36 million tourer in the close hereafter. There are many grounds as to why this phenomenon has occurred and some of them may be to see the eternal historical attractive forces, or to see the alcoholic green landscape Mother Nature has to offer or to even plunge in the endless shopping available. Besides that, nutrient is able to move as a tourer incentive to pull tourers to see Malaysia. There are eternal sums of eating houses runing from low-cost one to five star dining eating houses and local peddler stables that offer local reliable nutrient and these nutrients are available 24 hours a twenty-four hours 7 yearss a hebdomad. Kuala Lumpur, Malaysia is known as a state that eats to populate and lives to eat. No uncertainty there are other states that are known for their nutrient but Malaysia has the upper manus because we are blessed with a rich cultural background that is all expressed in our nutrient.

The touristry industry in Kuala Lumpur, Malaysia is quickly turning with more and more tourers that are acute to see this state and see first-hand all that it has to offer. One of the facets of touristry that is easy gaining impulse is the facet of nutrient touristry and there are many grounds as to why this phenomenon is happening. Tourist signifier other parts of the universe expression for topographic points that are alone and have a difference to them as they tend to look for and are intrigued by different civilizations and beliefs. Good illustrations that can be used are states such as America, Australia, or even Saudi Arabia whereby they merely consist of one chief civilization, belief and heritage where else, when they pay a visit to Malaysia ; they are instantly exposed to 3 really different and distinguishable civilizations and belief systems. It is because of these grounds that Malaysia is able to pull tourer from all over the universe and non merely that, nutrient has besides been able to be a pull factor to see Kuala Lumpur, Malaysia. Just like everything else in Malaysia, the nutrient is diverse and different everyplace and it is able to exceed and suit all demographics. Culinary experts and partisan may reason that Malayan nutrient deficiencies edification and delicacy ; nevertheless, it still meets the culinary demands. The other ground that has contributed to the rise of nutrient touristry in Kuala Lumpur, Malaysia is because of the development in the substructure within the state. Geting around the metropolis is now easy as there are many coachs, taxis and route marks that help do maneuvering around the metropolis easier. Recently, the authorities has introduced a coach known as the ‘Go-KL ‘ coach which takes tourers around the metropolis centre and they are able to halt at anyplace, and above all this, this service is wholly free. All this is being done because the local authorities has seen the addition in the international tourer reaching and they are taking the necessary stairss to guarantee that there is adequate substructures available for the tourer.

Impacts of Food touristry

The touristry industry is broken up into many different subdivisions and one of the facets of touristry is known as Food Tourism. This facet of touristry is on the rise and doing its grade in the touristry map and there are actions being taken to guarantee sustainability of nutrient touristry. It is through all these actions and executions that nutrient touristry has seen a rise in its figure of visitants. However, this rise will post some impacts both positive and negative 1s and they have to be carefully monitored to guarantee length of service of non merely nutrient touristry but the full touristry industry. Here are some of the chief and of import impacts of nutrient touristry:

Positive impacts of nutrient touristry

Addition in visitants and gross

When we look at nutrient in the touristry facet, we have to look at it in footings of a ‘product ‘ . In any selling literature, proper selling of a merchandise be it locally or internationally with the add-on of a memorable experience and a good bringing of service, will be able to pull anyone to desire to seek and see it. In add-on, when there is an addition in the figure of visitants, gross gained by the state and the touristry concerns will besides increase and this will post a good result and image for the state ‘s economic system. This all nevertheless, will necessitate clip and attempt before great Numberss and consequences can be achieved.

Guaranteed guest satisfaction

Peoples around the universe by and large have different and conflicting positions on the nutrient of a state. Some may state that the local nutrient is good and it is value for money while some may reason and state that the local nutrient is may be non up to par, unhealthy and expensive. In order to get by in managing the negative perceptual experiences, there has to be proper selling of the merchandise and its value and said earlier. Once people try it for themselves, their perceptual experiences may alter and this will in return satisfy them and their trip. Even though Malayan local nutrient is non of high criterions and category but it is still value for money and gustatory sensation good and above all, it is invariably available. Once guest are satisfied, they would likely desire more and they might even urge it to their friends and household.

Addition in net incomes

Addition in the figure of international tourer reaching will ever take to increase in net incomes and gross and this involves all the concerns and parties that are involved in guaranting the invitee is satisfied with their stay and all this will in return benefit the state and its economic system. Studies and research has shown that in the twelvemonth 2010, a sum of RM53.4 billion was gained in the touristry sector and a sum of RM9.29 billion was contributed by the nutrient and drink sector. These statistics clearly show that non merely the touristry industry is turning but so is the nutrient touristry industry in Malaysia. All these addition are good and it benefits the state and pushes it in the right way.

Negative Impacts of nutrient touristry

Over-crowdedness

When there has been proper selling of a certain merchandise, it will derive world-wide acknowledgment and when this happens, people will flock to see what all the dither it about and they will desire to seek it. This theory can be applied for nutrient touristry every bit good. When people begin to acknowledge the nutrient touristry industry in Malaysia, they would desire to seek and see it, but this in return station a negative consequence because the figure of tourer reaching will increase and even though it may look as something that is good, it can be bad because congestion and over-crowdedness will happen. The authorities must guarantee that all tourers are permitted to come in the state lawfully but at the same clip guarantee that there are adequate installations to provide to this lifting demand.

Pollution of the environment

In any touristry facet, pollution of the environment is bound to happen and more so when speaking and covering with nutrient. The existent look of individuality and civilization is through the local street nutrient. However, the handling and selling facet of street nutrient is non taken earnestly. Rubbish is thrown everyplace and cookery is done openly which emits fume into the air therefore doing pollution. All this is bad for the environment because it pollutes it. The relevant governments and organic structures have to take preventative steps to guarantee that the environment is looked after carefully and no pollution occurs.

Over development

When there is growing in any signifier, there has to be some signifier of development taking topographic point to provide to this growing and demand. These developments nevertheless must be in clear and precise to guarantee that there is no over development happening. Developments can be in many signifiers such as the edifice of hotels, eating houses and peddler centres. These developments must guarantee that they will be used in the hereafter and non left abandoned and vacant. Over development can do loss in money and net income and it pollutes the environment because edifices are left derelict which make them places to animate beings and insects and it is merely an eye-sore to look at. The touristry authorities and organic structures must guarantee that developments are done harmonizing to the demand that is at manus.

All in all, nutrient touristry in Kuala Lumpur, Malaysia is one that is turning and spread outing and while this is good it still post certain impacts, both positive and negative 1. The authorities may utilize the positive impacts to see how they can prolong nutrient touristry here and what other ways and methods that can be used to farther enhance this facet of touristry. As for the negative impacts, the authorities must get down to take preventative steps to guarantee that these negative impacts do non impact the nutrient touristry and touristry industry.

Chapter 3: Methodology

3.1 Research Design

Kuala Lumpur, Malaysia is known to be a state that is rich and diverse in its civilization and heritage. Many people around the universe find this intriguing and this gives Malaysia an upper manus when it comes to tourism because we have so many attractive forces, touristry installations and activities to offer. This research nevertheless, is more concern with the nutrient and touristry facet and how they have a relationship with one another and how this relationship benefits the local touristry industry in Kuala Lumpur.

Kuala Lumpur is known as a state that eats to populate and lives ‘ to eat. With the blend of the 3 major civilizations and beliefs in this state, there is a huge assortment in the nutrient we eat and this can be seen everyplace in the state. The ground why this research is being conducted is because in times before this, nutrient was non an of import facet in the touristry industry as it had merely played a minor function. But of recent times, there is no uncertainty that nutrient and touristry have a relationship with one another and this relationship is ongoing. There have been many other literatures that debate about nutrient touristry and how it is easy gaining impulse but most of them are in general footings with non many giving a elaborate account about it. Most of the past researches have based their nutrient touristry survey on the Europe side of the universe with minimum accent being given to the Asiatic parts of the universe viz. , Malaysia. Karem, Bee and Salleh ( 2009 ) in their research province that Malaysia possesses clear images of ‘core nutrient value ‘ and it is because of this, that this research is being conducted to measure and analyze how the nutrient touristry industry in Kuala Lumpur is dining and how this is impacting the touristry sector of the state.

3.1.1 Research Design Chart

THE GROWTH OF FOOD TOURISM IN KUALA LUMPUR, MALAYSIA, ITS IMPACTS AND HOW IT AFFECTS THE TOURISM SECTOR OF MALAYSIA

To sketch the growing of nutrient touristry in Malaya

How this growing has resulted in positive and negative impacts on the state

Aim

How this growing has affected the touristry sector and the enterprises taken to guarantee uninterrupted growing in the hereafter

Limited to the nutrient and touristry facet and if this plays a function in the tourers determination doing procedure.

LIMITATIONS OF STUDY

Data collected will be analyzed and calculated utilizing SPSS.

Consequence

Primary research: Direct questionnaires to derive tourist feedback on the touristry industry in Kuala Lumpur and what is their perceptual experience on the nutrient and civilization.

Secondary research: Through the reading and comparison of old written literature on the field of survey

To sketch the importance of the research being conducted and how it contributes to field of survey.

SIGNIFICANT OF STUDY

Methodology

3.2 Population and Sampling

The sample simple means which type of people and how many people will be chosen for the distribution of the questionnaires. For this research paper, most of the sample people that will be chosen for the questionnaire subdivision are the tourers that are sing the state. This will be farther narrowed to tourist that are between the ages of 21-50 old ages old as they are non co-dependent and they rely on their ain beginnings. Around 120 people ( tourer ) were distributed with the questionnaire but merely 100 questionnaires we able to be used as the remainder were uncomplete and inaccurate. The ground the questionnaires were distributed was to derive a wider, different and more information to better understand the topic at manus.

The questionnaires will be distributed in the Kuala Lumpur country where the bulk of the tourers are located. The topographic points that the questionnaire will be distributed will be around KLCC ( Kuala Lumpur Convention Centre ) country, Central Market country ( a shopping country that sells traditional wood work and cultural points ) , andBukit Bintang territory. All these countries have eating houses and local street nutrient around them. The ground why these countries have been chosen is because it is these countries where 80 % of the tourer is located and the survey suggests that the country of research is in Kuala Lumpur. The distribution of the questionnaires was done from the 20th of November until the 24th of November 2012 at 12 midday until 5p.m.

3.3 Data Collection

For this research paper, there will be two facets of research that will be conducted to derive more cognition and penetration on the peculiar research rubric. The first and most of import method that will be used to achieve information is through the usage of primary research. Primary research merely means the aggregation of informations straight on any given topic, intending the research worker goes out and collects the informations personally and this includes studies, questionnaires, interviews or even observation. The ground behind taking primary research methods is because it gives a clearer, deeper and more personal point of position therefore bring forthing more relevant information on the capable affair. Rugg and Petre ( 2007 ) say that it is primary research that answers the of import inquiries and discoveries are achieved. Under primary research, the method that will be used to obtained information will be through questionnaires. This method is good because the subject that has been chosen is about nutrient and touristry in Malaysia and both these facets are more people-focused. The inquiries will find the chief grounds in people sing this state, and did the facet of nutrient drama a function in the tourer determination doing procedure and farther rating on the nutrient criterions in Malaysia. A sample of the questionnaire is provided in the appendix subdivision.

Because non all the information can be obtained through primary research methods, secondary research methods will besides be used. Secondary research method merely means the information or information that has been collected by person else antecedently. This can either be diaries, books or online beginnings. The ground this method has been chosen for this research paper is because the aim of the paper is non wholly based on positions by the populace. As the paper aims to sketch the impacts of nutrient touristry in Malaysia and how it affects the touristry sector in Malaysia, extra information would be needed through other beginnings that may hold antecedently studied this affair or the information they have acquired can be used.

Under the primary research method, questionnaires will be used to garner more in-depth information on the capable affair. The questionnaires were divided into 2 parts with portion A containing inquiry about the socio demographic of the tourers and their personal inside informations. The inquiries that will be asked in this subdivision are about the tourer gender, age, income degree, position and so on. Part B of the questionnaires will include inquiries that pertain to the chief grounds tourist have chosen to see Malaysia, how did they make up one’s mind to see Malaysia ( through friends, online or word of oral cavity ) , did the facet of nutrient involvement their pick in sing Malaysia, how do they happen the local nutrient, and would they come back once more. The ground for inquiring these inquiries is to derive their feedback and sentiments on the current touristry province of the state, or to ask if nutrient was portion of the ground for them sing Malaysia and do they see the demand for betterment for the state ‘s touristry sector. Around 25 inquiries will be asked in the questionnaire. The graduated tables that will be used in the formation of the inquiry will be a mix of the likert graduated table, closed ended inquiries and the dichotomous graduated table. The likert graduated table describes the degree of similitude or understanding with the given inquiry and as for the dichotomous graduated table, the replies are fundamentally ‘yes ‘ or ‘no ‘ and they are straight to the point. For closed ended graduated table inquiries, there will be a multiple ( up to 4 picks ) of replies for the tourer to take from. The use of these 3 graduated tables helps to contract down and do the determination doing process simpler and easier.

For the secondary research method, the informations and information collected is fundamentally from other beginnings such as diaries, books, articles and on-line information. The literature that has been chosen to attach to the research will be related to the subject and there will be relevancy.

3.4 Data Analysis

Once the feedback and the replies from the questionnaires are obtained the replies will be tabulated and keyed into a system known as SPSS ( Statistical Package for the Social Science ) . This is a type of package that is used to obtain statistical analysis of informations and it gives a more in-depth entree to informations, readying, coverage, production of graphs and charts and many more. There are many benefits in utilizing this package with some being that it saves clip, effectual direction of informations collected, assortment of options for informations computation and many more. Through this package, different graphs, charts, and statistics will be produced to derive and add more information to the research. Some of the statistics and computations that will be produced are frequences, manner, average, standard divergence, and dependability trial.

4.0 Consequences and findings

Frequencies

Nationality

Age

First clip sing Kuala Lumpur?

How did you happen out about Kuala Lumpur?

Nitrogen

Valid

100

100

100

100

Missing

0

0

0

0

Mean

2.42

2.88

1.25

2.46

Median

2.00

3.00

1.00

2.50

Manner

3

3

1

3

Std. Deviation

1.075

.808

.435

1.009

Discrepancy

1.155

.652

.189

1.019

How did you do your travel agreement?

What influenced you to see Kuala Lumpur?

Knowledge of the local civilization?

What do you like most about Kuala Lumpur?

100

100

100

100

0

0

0

0

1.78

2.12

2.19

2.89

2.00

2.00

2.00

3.00

2

2

2

3

.719

.946

.884

.942

.517

.895

.782

.887

Rate the cleanliness

Is nutrient easy available?

How would you rate the local nutrient in Kuala Lumpur?

Importance of sing local nutrient

100

100

100

100

0

0

0

0

2.78

1.25

2.25

1.86

3.00

1.00

2.00

2.00

3

1

2

2

.786

.435

.869

.620

.618

.189

.755

.384

Does the local nutrient show the local civilization?

Did nutrient play a function in the travel determination doing procedure?

Would you go to a state for the exclusive intent of eating their nutrient?

Will nutrient act upon your hereafter going pick?

100

100

100

100

0

0

0

0

1.32

1.29

1.35

1.34

1.00

1.00

1.00

1.00

1

1

1

1

.469

.456

.479

.476

.220

.208

.230

.227

Department of energies nutrient and touristry have relationship with one another?

Make you see a hereafter for nutrient touristry in Kuala Lumpur?

100

100

0

0

1.28

1.32

1.00

1.00

1

1

.451

.469

.204

.220

Frequency Table

Nationality

Frequency

Percentage

Valid Percentage

Accumulative Percentage

Valid

Europe

26

26.0

26.0

26.0

Asia

25

25.0

25.0

51.0

India

30

30.0

30.0

81.0

Middle East

19

19.0

19.0

100.0

Entire

100

100.0

100.0

Age

Frequency

Percentage

Valid Percentage

Accumulative Percentage

Valid

18-24

3

3.0

3.0

3.0

25-30

30

30.0

30.0

33.0

31-40

43

43.0

43.0

76.0

40 and above

24

24.0

24.0

100.0

Entire

100

100.0

100.0

First clip sing Kuala Lumpur?

Frequency

Percentage

Valid Percentage

Accumulative Percentage

Valid

Yes

75

75.0

75.0

75.0

No

25

25.0

25.0

100.0

Entire

100

100.0

100.0

How did you happen out about Kuala Lumpur?

Frequency

Percentage

Valid Percentage

Accumulative Percentage

Valid

Travel Agency

21

21.0

21.0

21.0

Family/friends

29

29.0

29.0

50.0

Travel Magazine

33

33.0

33.0

83.0

Others

17

17.0

17.0

100.0

Entire

100

100.0

100.0

How did you do your travel agreement?

Frequency

Percentage

Valid Percentage

Accumulative Percentage

Valid

Travel Agent

39

39.0

39.0

39.0

Independently

44

44.0

44.0

83.0

Online

17

17.0

17.0

100.0

Entire

100

100.0

100.0

What influenced you to see Kuala Lumpur?

Frequency

Percentage

Valid Percentage

Accumulative Percentage

Valid

Culture

28

28.0

28.0

28.0

Food

43

43.0

43.0

71.0

Shoping

18

18.0

18.0

89.0

Visiting family/friends

11

11.0

11.0

100.0

Entire

100

100.0

100.0

Knowledge of the local civilization?

Frequency

Percentage

Valid Percentage

Accumulative Percentage

Valid

Excellent

24

24.0

24.0

24.0

Good

40

40.0

40.0

64.0

Satisfactory

29

29.0

29.0

93.0

Poor

7

7.0

7.0

100.0

Entire

100

100.0

100.0

What do you like most about Kuala Lumpur?

Frequency

Percentage

Valid Percentage

Accumulative Percentage

Valid

Weather

8

8.0

8.0

8.0

Local Peoples

26

26.0

26.0

34.0

Culture

35

35.0

35.0

69.0

Food

31

31.0

31.0

100.0

Entire

100

100.0

100.0

Rate the cleanliness

Frequency

Percentage

Valid Percentage

Accumulative Percentage

Valid

Excellent

6

6.0

6.0

6.0

Good

26

26.0

26.0

32.0

Satisfactory

52

52.0

52.0

84.0

Poor

16

16.0

16.0

100.0

Entire

100

100.0

100.0

Is nutrient easy available?

Frequency

Percentage

Valid Percentage

Accumulative Percentage

Valid

Yes

75

75.0

75.0

75.0

No

25

25.0

25.0

100.0

Entire

100

100.0

100.0

How would you rate the local nutrient in Kuala Lumpur?

Frequency

Percentage

Valid Percentage

Accumulative Percentage

Valid

Excellent

20

20.0

20.0

20.0

Good

43

43.0

43.0

63.0

Satisfactory

29

29.0

29.0

92.0

Poor

8

8.0

8.0

100.0

Entire

100

100.0

100.0

Importance of sing local nutrient

Frequency

Percentage

Valid Percentage

Accumulative Percentage

Valid

Very Important

27

27.0

27.0

27.0

Important

60

60.0

60.0

87.0

Unimportant

13

13.0

13.0

100.0

Entire

100

100.0

100.0

Does the local nutrient show the local civilization?

Frequency

Percentage

Valid Percentage

Accumulative Percentage

Valid

Yes

68

68.0

68.0

68.0

No

32

32.0

32.0

100.0

Entire

100

100.0

100.0

Did nutrient play a function in the travel determination doing procedure?

Frequency

Percentage

Valid Percentage

Accumulative Percentage

Valid

Yes

71

71.0

71.0

71.0

No

29

29.0

29.0

100.0

Entire

100

100.0

100.0

Would you go to a state for the exclusive intent of eating their nutrient?

Frequency

Percentage

Valid Percentage

Accumulative Percentage

Valid

Yes

65

65.0

65.0

65.0

No

35

35.0

35.0

100.0

Entire

100

100.0

100.0

Will nutrient act upon your hereafter going pick?

Frequency

Percentage

Valid Percentage

Accumulative Percentage

Valid

Yes

66

66.0

66.0

66.0

No

34

34.0

34.0

100.0

Entire

100

100.0

100.0

Department of energies nutrient and touristry have relationship with one another?

Frequency

Percentage

Valid Percentage

Accumulative Percentage

Valid

Yes

72

72.0

72.0

72.0

No

28

28.0

28.0

100.0

Entire

100

100.0

100.0

Make you see a hereafter for nutrient touristry in Kuala Lumpur?

Frequency

Percentage

Valid Percentage

Accumulative Percentage

Valid

Yes

68

68.0

68.0

68.0

No

32

32.0

32.0

100.0

Entire

100

100.0

100.0

Will you re-visit Kuala Lumpur once more?

Frequency

Percentage

Valid Percentage

Accumulative Percentage

Valid

Yes

56

56.0

56.0

56.0

Possibly

31

31.0

31.0

87.0

No

13

13.0

13.0

100.0

Entire

100

100.0

100.0

Bar Chart

The participants that were handed the questionnaire were fundamentally from Europe, China, India and Middle East and this is because these are the four chief tourer group that visit Malaysia.

The respondents that were given the questionnaires were more from the age of 25 – 40.

For most of tourer, this was their first clip sing Kuala Lumpur, Malaysia.

Around 32 per centum of the respondents knew about Kuala Lumpur through travel magazines and other media means with 30 per centum who knew about Kuala Lumpur through friends and household.

45 per centum of the tourer made their travel agreements independently while 38 per centum used the aid of a travel agent and 28 per centum through online agencies.

42 per centum of the respondents answered that nutrient influenced their trip to Kuala Lumpur and 29 per centum were influenced by civilization.

40 per centum of the respondents said that they have gained a good sum of cognition about local civilization.

35 per centum of the respondents said that they admire civilization the most and around 32 per centum said they were intrigued by the local nutrient.

More than 50 per centum of the respondents were satisfied with the overall cleanliness of Kuala Lumpur.

75 per centum of the respondents said that nutrient is easy available around Kuala Lumpur.

Around 44 per centum of the respondents said that the local nutrient was good while around 20 per centum said that they found the local nutrient to be first-class.

60 per centum of the respondents said that it is of import to see the local nutrient while going while 12 per centum of the respondents said that sing the local nutrient was non of import.

65 per centum of the respondents said that the local nutrient was able to show the local civilization of Kuala Lumpur while around 35 per centum beg to differ.

70 per centum of the respondents said that nutrient was taken into consideration when they we be aftering their trip while 30 per centum said that nutrient was non of import while taking a topographic point to remain.

Around 65 per centum say that they are willing to go to another state merely to see their nutrient while 35 per centum say that they are non willing to make so.

65 per centum of the tourer say that they will look into nutrient when doing future travel picks.

Around 70 per centum of the tourer say that they see there is a hereafter for nutrient touristry here in Kuala Lumpur while around 30 per centum say that they do n’t see any hereafter for this facet of toursm.

Around 75 per centum of the respondents said that nutrient and touristry have a relationship with each other while 25 per centum say that nutrient and touristry have no relationship whatsoever.

55 per centum of the respondents said that they have an involvement and will desire to see Kuala Lumpur once more in the close hereafter.

Cross Tabulation

Case Processing Summary

Cases

Valid

Missing

Entire

Nitrogen

Percentage

Nitrogen

Percentage

Nitrogen

Percentage

Did nutrient play a function in the travel determination doing procedure? * Does nutrient and touristry have relationship with one another?

100

100.0 %

0

0.0 %

100

100.0 %

Would you go to a state for the exclusive intent of eating their nutrient? * Does nutrient and touristry have relationship with one another?

100

100.0 %

0

0.0 %

100

100.0 %

Did nutrient play a function in the travel determination doing procedure? * Does nutrient and touristry have relationship with one another? Crosstabulation

Count

Department of energies nutrient and touristry have relationship with one another?

Entire

Yes

No

Did nutrient play a function in the travel determination doing procedure?

Yes

54

17

71

No

18

11

29

Entire

72

28

100

Would you go to a state for the exclusive intent of eating their nutrient? * Does nutrient and touristry have relationship with one another? Crosstabulation

Count

Department of energies nutrient and touristry have relationship with one another?

Entire

Yes

No

Would you go to a state for the exclusive intent of eating their nutrient?

Yes

49

16

65

No

23

12

35

Entire

72

28

100

Based on first cross tabular matter consequences where the inquiries ‘Did nutrient play a function in the travel determination doing procedure? * Does nutrient and touristry have relationship with one another? were cross tabulated, the consequences clearly show that touristry and nutrient have a relationship with each other and nutrient will most surely play a function when doing any travelling determination. The following cross tabular matter was done on, would you go to a state for the exclusive intent of eating their nutrient? * Does nutrient and touristry have relationship with one another? The cross tabular matter consequences showed that nutrient and touristry have a relationship with each other and there are people that would go to a peculiar state merely to see their nutrient.

All the computations above indicate that nutrient does play a function for certain tourer when it comes to their traveling determinations. Most of them rated the local nutrient and cleanliness of the topographic point as satisfactory and a good per centum of respondents said that one of the things that they liked about Kuala Lumpur was the nutrient. Based on the consequences, nutrient and touristry in Kuala Lumpur do assist each other out and they both support each other.

5.0 Discussion

Once all the consequences have been tabulated and calculated utilizing the SPSS package it is clear that nutrient and touristry have a changeless and on-going relationship with each other and nutrient touristry in Kuala Lumpur is on the rise and is going a valuable plus to the local touristry industry. The consequences from the questionnaire have clearly shown that a large amount of the tourer is influenced by the local nutrient and they have an involvement to see the local nutrient. From the consequences, around 42 per centum of the tourer that were handed out the questionnaire says that they were influenced by the local nutrient to see Kuala Lumpur and about 32 per centum said that they find nutrient to be one of the nice things they find in Kuala Lumpur. All these consequences show that nutrient touristry is on the rise here in Kuala Lumpur and people are easy acknowledging its importance.

There is no uncertainty that nutrient touristry in Kuala Lumpur is on the rise and the authorities and the other relevant touristry organic structures have seen this rise. They must now get down a procedure of planning and development to guarantee the sustainability of this facet of touristry viz. nutrient touristry. What is be aftering and development when it comes to tourism? Planing and development refers to a set of ends and marks that the peculiar company or organisation purposes to accomplish within a certain sum of clip. These planning and development schemes normally have to be decently designed and they normally take clip to guarantee that the terminal consequences are good. Here are some of the planning and development schemes that can be implemented to guarantee sustainability and length of service of nutrient touristry here in Kuala Lumpur.

Develop a good selling program

Marketing happens to one of the most effectual ways or method to do a merchandise or a service celebrated and recognizable. Selling has the ability to make a wide and broad demographic in a short period of clip. In this instance, we are speaking about nutrient and touristry. We can look at nutrient as a merchandise and how will we market the merchandise. Peoples from all over the universe have an involvement to see the nutrient of other civilizations and when proper selling is done, this will increase its opportunities of being universe known. A good selling program must demo the assorted stairss and actions that will be involved in advancing the merchandise from the beginning to the terminal. It has been proven that proper selling and stigmatization of a merchandise will assist increase its opportunities to go known worldwide. The relevant touristry organic structures and bureaus should get down developing and implementing a good selling program for their relevant touristry merchandises and services.

Develop a alone trade name and merchandise

Developing a unique and different merchandise will assist to capture the oculus of the public and set it apart from all other merchandises and services. This is where the touristry bureaus and organic structures come into the scene. They have to get down to develop the nutrient industry in Kuala Lumpur as something that is alone and different in the hopes that through this, it will be able to pull the international tourer market. Malaysia already has the upper manus when it comes to this due to the fact that there are 3 different races ( Malay, Chinese and Indian ) all populating under one roof and there is a blend of civilization and heritage that follows these 3 races. The relevant touristry organic structures and bureaus can utilize this upper manus and Begin to develop the nutrient touristry industry by integrating all these factors and bring forthing a alone merchandise that is able to capture world-wide attending.

Ensure consistence of merchandises and services

The touristry industry is an industry that relies on the re-visitations of invitee and this is more apparent in the nutrient touristry industry whereby if people had a good first clip sing the nutrient, they would desire to come back and seek it once more. This is where consistence comes into the large image. Consistency merely means unchanging over a period of clip and this must be applied to all touristry merchandises and services. Tourism merchandises, services and concerns have to guarantee that they are consistent in their bringing and possibly even better. When people try something for the first clip and they like it, it will automatically be kept in their head and they would desire to seek it once more and if the peculiar merchandise or service is non as the same as the first clip they tried it, they would experience cheated and defeated and would non desire to seek it. Consistency is of import to guarantee repetition service.

Food Tourism Enterprises

The facet of nutrient touristry is something that is still new and in the turning phases, therefore there have been ongoing enterprises to assist guarantee the sustainability and support of nutrient touristry in Kuala Lumpur, Malaysia. One of the enterprises being taken by the Tourism Ministry of Kuala Lumpur is through the debut of assorted nutrient show windows, nutrient attractive forces and festivals and all this is being done to pull the foreign market to see and see the nutrient touristry industry and at the same clip aid increase consciousness of the local nutrient touristry industry. Here are some of the nutrient festivals and show windows that are being held in Kuala Lumpur, Malaysia:

The Malaysia International Gourmet Festival

This festival begun in September of 2001 and it is a corporate coaction with 13 other all right dining eating houses. The ground in holding this festival is to advance and assist do celebrated the all right dining scene here in Kuala Lumpur as there are many that have a pre-determined premise that all right dining is for the rich, it is expensive and a waste of clip. Malaysia is known as state that loves to eat, nevertheless they normally go for street nutrient and low-cost eating houses. Each twelvemonth, chefs from all the celebrated mulct dining eating houses will come together to make consciousness of the all right dining scene by cooking and exposing dishes that look like art work. This event has gained world-wide acknowledgment and has become a must-go-to event for nutrient lovers around the universe.

Malaysia International Food and Beverage Trade Fair

This nutrient and drink carnival has been around for more than 10 old ages and it is one of the taking trade events for the nutrient and drink industry and has become of the most awaited events in Kuala Lumpur. The just consist of assorted nutrient and drink merchandises, services, and new chances for the nutrient touristry industry around the universe. This event showcases Malaysian Indigenous nutrient and drink and it besides gives a opportunity for foreign nutrient manufacturers to market and sell their nutrient points at this carnival.

Food and Fruit Fiesta Malaysia

Normally in the month of July, this event happens to dwell of assorted Asian and International culinary art that blends together tropical and semitropical fruits and nutrient. This event used to be a favourite yesteryear clip event among local Malaysian but i