The Importance Of Leisure Tourism Essay

Leisure and diversion are every bit old as human existences and were present in the lives of our Stone Age ascendants. Man is ever busy in work for its endurance but there is a turning desire to acquire a good work balance with leisure clip. With the approval of latest engineering we are in the epoch that has assortment of leisure attractive forces to loosen up. Madame Tussauds situated in London is among the most popular leisure attractive force. It is a museum of different sort that entertain its visitants with wax theoretical accounts of their pick from history and from present which they have of all time dreamt to run into.

In this piece of work I have discussed the history of the museum and its constitution in London including its alone features. The possible key challenges faced by the attractive force in approaching hereafter and the ways to battle these challenges by giving proposed direction including scope of facets

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!


order now

Different ways of pull offing visitants because client satisfaction is the cardinal point in concern.

Assorted ways of aiming market specially by utilizing SWOT Analysis.

Making market scheme after analyzing client ‘s demands.

Making human resource section more effectual to carry through the wants of consumers

DEFINITION OF LEISURE:

Different writers and research workers define leisure ; some of the definitions for the Leisure are as follow:

“ Time that an single sets aside for activities, such as kiping ” ( Collins 1997 ) From Leisure and Tourism, Barker, By Collins 1997

“ Time that is free from work, when you can make what you like ” ( Oxford Dictionary Press ) A From Concise Oxford School Dictionary, By Oxford University Press

“ Leisure is the chance available to an person after finishing the immediate necessities of life, when he or she has the freedom to take and prosecute in an experience that is expected to be personally fulfilling ”

From Edexcel Leisure and Recreation Course Specification

“ The term leisure is an of all time altering construct that reflects the current societal and economic conditions and aspirations, accommodating in response to consumer demand and outlooks ” A A

The thought of leisure being described as a province of head originated with Aristotle. He believed that leisure was a signifier of self-indulgence and self-reformation.

“ Leisure is seen as a adult male ‘s greatest ownership because it is indispensable for ego development. It forces us to step back from the changeless force per unit areas of day-to-day life in order for us to see what truly of import ” ( Aristotle internet web site ) .

IMPORTANCE OF LEISURE:

Each individual has their ain sentiment of what leisure means to them and there is no fit definition of the word as it covers a broad scope of things. leisure clip and how it is spent is an person ‘s pick and the manner in which they spend it whether it be home based, active or inactive. A Equally long as the single gets satisfaction from this ‘leisure ‘ clip so it has been used to its possible.

Leisure is of import because everyone needs a small spot of relaxation in their life. Having leisure helps a individual relieve emphasis, have clip to themselves, and merely to reload their organic structure and head. Leisure is really of import for one ‘s mental and physical wellness. It provides an chance to pass clip as you want off from regular work emphasis with household and friends. It is really of import for an single to take clip out for itself as it conveying about a positive flow of energy in an person.

Leisure as a map has changed tremendously over the last 100 old ages. With the reaching of new engineering some signifiers of leisure have increased their scope of activities enormously. 100 old ages ago art was considered to be play, phase shows, architecture and so on. Now it include many different signifiers. Broadcasting, Film Production and Video were all facets of the Art Council that received support in the last twelvemonth. These have merely been considered humanistic disciplines in the last century. The Government, private companies and investors have besides discovered the commercial side of leisure. From this information it can be concluded that over the last 100 old ages leisure has evolved from something that is the antonym of work to something that is critical in our mundane lives.

Madame tussauds is among the popular leisure attractive force of the present clip, it is standing at its topographic point from last 200 old ages but acquiring more popular with clip for the sort of alone amusement it is supplying to its visitants. Celebrities wax images draw visitants towards itself. IT is a sort of topographic point which has all sort of attractive force in it from past to show both for history lovers and for modern immature young person. It helps to do visitants dreams come true when they want to touch or run into the personality they like, which otherwise my non be possible for them because either it has become history or is really large famous person of modern clip, whom one buzzword meet. Is it existent or is it wax? Sometimes it ‘s difficult to state the difference when you ‘re at Madame Tussauds Wax Museum. This alone museum of its ain sort has entertained about 500 million visitants since it foremost opened. The Target Market for Madame Tussaud ‘s is to pull all types of consumers, from all societal categories. Equally good as Domestic and Overseas visitants. Harmonizing to Pamela Pilbeam, there may be a simple ground for the digesting popularity of Madame Tussaud ‘s: “ There is nil so intriguing for a human being as others of the species. ” Since the reaching of the bittersweets in London in the 1830s, visitants have had the chance to goggle at, hang-up shoulders with and even touch some of the most celebrated and ill-famed others – royalty and revolutionists, liquidators and media stars.

London is a widely distributed metropolis holding people all around the universe with different civilizations. The direction of Madame Tussaud ‘s when aiming selling has taken advantage of this characteristic of the metropolis and has kept different types of wax sculptures which visitants want to see for illustration to pull Asiatic visitants there are assorted political, athleticss, and amusement figures in the museum.

Harmonizing to the pupil battalion of Madame Tussaud ‘s, it identifies their Current Market as Demographics Segmentation harmonizing to societal category.

Kotler ( 1994 ) believes “ marketing a product/service, includes possible clients for utilizing this specific product/service. Therefore, administrations will efficaciously market their product/service harmonizing to the Segment of market. This has been known as Target Market. ”

Additionally to Lancaster & A ; Reynololds ( 1999 ) , indicate that, “ in order to get mark section, the administrations has to interrupt down the sum of the entire market into different sub-groups / sections, harmonizing to their demands and wants, in-order to do the product/service attract consumers within that market section. ”

Madame Tussaud ‘s used cleavage and mark selling, because it provides many returns to their administration, such as:

It allows the exhibition to place their client groups with different demands and wants

The exhibition aim can be achieved easy. For illustration ; net income maximization and long term growing

When there are market spreads in a market, it is assessed and so satisfied, this can be done by utilizing alone merchandise / promotional offerings

By managing selling mix, in order for competency recognise the mark needs. This will take to an addition clients satisfactioN

History:

The holy Roman Emperor the doges of Venices, the dukes of burnswick and other swayers met the same end.A full size wax theoretical account of Henry 111 of England was made for his funeral in 1272.The usage grew for theoretical accounts to be kept after the funeral service at the relevant Royal grave in West curate. In the 17th century it became common for wax theoretical accounts to be included in funeral emanations of noteworthy non -royal citizens.

Marie Grosholtz the hereafter Madam Tussauds ( 1761-1850 ) was trained by Curtius and she worked as his helper. Madam Tussaud was born in Strasbourg on Dec,1761, her male parent Joseph Grosholtz who fought as a soldier for seven old ages at war died before her birth.After Maries birth her female parent got a occupation as house keeper at Dr.Phillip Cutius house in Berne.Mr. Curtius was a skilled doctor who takes aid of wax theoretical accounts while showing anatomy.Marie was ever treated heartily by Curtius, who transferred his great art of wax patterning to Marie.Marie was ever greatful and reffered him as his uncle.

In 1765, Curtius moved to Paris followed by Ann and Marie, where he was able to organize his first exhibition of wax theoretical accounts in 1770 and by 1776 due to the celebrity of exhibition, it moved to Royal palace.During this clip Marie was in the tutionage of Curtius and started patterning her ain wax plants. Her first wax figure was of Francois Volatire and so she made theoretical accounts of Benjamin Franklin and Jean Jacques.After the celebrity of her work she was appointed as a art coach for Elizabeth, king Louis XVIS sister. It was the clip when France saw its revolution and Marie Tussauds was imprisoned and was forced to do decease masks of the blue bloods as to demo her commitment to feudal Lords.

During Gallic revolution she modelled many outstanding victms of the revolution.

After the decease of Mr.curtius in 1794, Marie inherited his huge aggregation of wax models.In 1800 Marie got married to Francois Tussauds, who was an engineer.She had two boies Joseph and Francois.To boom her concern, Marie decided to took her wax work on exhibition.Along with Joseph she brought her exhibition to London and Ireland which included wax theoretical accounts and decease masks.

That circuit lasted for about 33 years.Finally Madam Tussauds decided to settle on Baker Street in London. Visitors paid six pence so that they can acquire a opportunity to run into celebrated names of the twenty-four hours. The Most of import characterstic of the gallery was The Chamber of Horrors which exhibits wax theoretical accounts of the people victimised during Gallic Revolution and some freshly created theoretical accounts of other liquidators and felons.

With clip wax theoretical accounts of different outstanding personalities were added to the museum.The museum in the beginning had 400 different wax theoretical accounts. Some of the theoretical accounts of the exhibition were damaged twice foremost by fire in 1925 and secondly by the barrage of German ground forces.

Madam Du Barry is the oldest wax theoretical account of the museum. In the twelvemonth 1842 Madam Tussaud added her ain theoretical account which has been displayed at the entryway of the museum.

Madam died on 15th April 1856.

Bridge kate in her book A Life In A Wax praises Madam Tussauds as ” Cultural Innovator ” .The designer behind the first and forward most abiding universe broad subdivision to be identified merely by mention to its laminitiss name.

Branchs

Millions of people visit Madam Tussauds every twelvemonth but it is still popular as it was ever.It has now become one the most popular visitant attractive force in London.

Due to its popularity it branches has been and will be expanded to other parts of the universe. Its subdivisions are opened in Hong Kong, New York, Las Vega, Berlin, Shanghai, Washington DC and Amsterdam for the tourers, they besides contain the wax theoretical accounts of outstanding figures in them.

DIFFERENT ATTRACTIONS IN THE MADAM TUSSAUDS

Party Room

Figures such as Samuel L Jackson, Morgan Freeman, Leo DiCaprio, Nicole Kidman David and Victoria Beckham and Robert Pattinson are kept here. It is designed to experience like you have stepped into a famous person party, with wax figures dotted around the room.

High School Musical & A ; Hannah Montana

Launched in 2008, this room has a figure of Zac Efron as the character of Troy Bolton from the High School Musical franchise. This zone besides includes Miley Cyrus ‘s wax figure. There is besides a karaoke installation, in which a individual can sing Miley ‘s vocals.

Movie Room ( Premiere dark )

Hollywood celebrated figures live here including Steven Spielberg, Jim Carrey and Audrey Hepburn, Brad Pitt, Angelina Jollie, Jim Carry, Nicole Kidman and many more.Bollywood stars who are modelled are Salman Khan, Amitabh Bachan and Aishwarya rai. Besides there is Shrek, Spiderman, along with the smallest figure of all time made of Tinker Bellabout five and a half inches in length

Sports Zone

It is another exciting zone for athleticss lovers specially for those who want to see their athleticss icons face to face. It has wax theoretical accounts of Mohammed Ali.One can besides acquire a opportunity to sit motorcycle with Lance Armstrong.Wax theoretical account of David Bekham and many other celebrated participants are added at that place to increase the exhilaration.

The Royalty

In the Royals visitants get a opportunity to stand following to Queen Elizabeth II of the United Kingdom and Prince Philip, Duke of Edinburgh, Charles, Prince of Wales, Camilla, Duchess of Cornwall, Prince William of Wales and Prince Henry of Wales.

Cultural Figures

This country has legion cultural personalities including Albert Einstein, Stephen Hawking, Pablo Picasso and Charles Darwin.

Stars From The Music Industry

Music icons include Beyonce, Jennifer Lopez, Madonna, Britney Spears, Leona Lewis, Kylie Minogue, Amy Winehouse, Tom Jones, Bob Marley, Justin Timberlake and Freddie Mercury. The Beatles in this country appear on the album screen of Sgt. Pepper ‘s Lonely Hearts Club Band.

Leaderships From The World of Politicss

Here visitants can acquire a opportunity to run into Barak Obama, Margaret Thatcher, Winston Churchill, Nicolas Sarkozy, Ronald Reagan, Tony Blair, Benazir Bhutto, Martin Luther King, Mustafa Kemal Ataturk and Gandhi, the controversial figures of Hitler, Sadam husein and Robert Mugabe.

Chamber of Horrors and Scream

This attractive force is non suited for pregnant adult females and kids under 12 old ages of age. contains the theoretical accounts of slayers and felons from the clip of Gallic Revolution.It besides contains the decease masks made by Madam Tussauds.

Area Showing the Secenes and History of Madame Tussauds

This country shows the history of exhibition. How was a wax modle made by Madam Tussaud.

London drive

Here visitants sit in cab drives and are taken through the history of London which starts from Tudor and ends at 1980s.

Top of Form

Bottom of Form

Warhol ‘s Womans

It has theoretical accounts of Andy Warhol Marilyn Monroe in the authoritative airs where her skirt is blown upward, Liza Minnelli, Judy Garland, Jerry Hall and Jackie O.

Top of Form

Bottom of Form

KEY CHALLENGES TO BE FACED BY THE EXHIBITION

Swar Brooke ( 2002 ) states without “ visitant attractive forces there would be no demand for other touristry services and touristry as such would non be without them. ” Different attractive forces provide their clients with services that are available with in the attractive force for illustration some give their visitants a twenty-four hours out, others give educational services, some give their clients accessory operations but Madme Tussaud ‘s is one that entertain its visitants with combination of all above mentioned services due to which it is of import that this work is put into topographic point to cover with consumers content wellness and safety and to do certain of their repetition visits. To keep this criterion of excellence the tussauds administration may perchance confront some challenges in future specially in the followers:

Selling and competition

Customer attention

Human resource direction

SWOT Analysis:

This can be used in order for the administration to accomplish their aims. This process is an effectual method of placing concerns Strengths and Weaknesses, and to analyze the Opportunities and Threats they face. Often transporting out an analysis utilizing the SWOT model that will be plenty to uncover alterations, which can be usefully made. Swift ( 2000 ) Harmonizing to Hannagan ( 1992 ) he defined SWOT analysis as:

“ A SWOT analysis helps to concentrate attending on the cardinal countries in an administration that need to be taken into history in bring forthing a selling planaˆ¦ .

A SWOT analysis is a sum-up of the selling audit. It highlights internal differential strengths and failings form the client ‘s point of position as they relate to external chances and menaces. ”

SWOT are chiefly consists of the two factors that are internal and external in which Strengths and failings are internal while chances and menaces are from external rivals and environment. Madame Tussaud ‘s attractive force is the chief factor and strength which makes their place stronger than other rivals. By utilizing SWOT analysis concern can do future anticipation and do possible alterations in order to turn and vie in the hereafter.

Selling AND Competition:

In today ‘s universe of concern and economic sciences markets have become really competitory therefore understanding consumer is no longer adequate.Organisations must get down giving attending to their rivals, if want to hold portion in the market. ( kotler 2003 ) . As it is stated before, Madame Tussaud ‘s it is a big administration within the travel and touristry industry, therefore it face high criterion of rival non merely in London but all around UK, which can go stronger in the hereafter. that is why more effectual selling is required to last in the competition However, it uses circulation channel for more cognition of their merchandise national and international.

They chiefly deliver the consciousness of their product/service through the Internet, as it is planetary. However, other beginnings of promoting and consciousness of their merchandise is chiefly done through Media, in the signifier of postings at tubing Stationss and coach sides which is chiefly and to pass on the trade name to a wider audience, public dealingss, portrayals, concern development and Banqueting & A ; Co-operate Entertaining,

The premier aim of the administration is to remain London top paying attractive force, hence a selling scheme should be in footings of its mark, current and possible market survey and their procedure of publicity in order to pull their merchandise to their client by distribution. However, the purpose of promotional planning in the long tally is non merely to inform, but to advance clients to buy products/services or, to follow thoughts. Therefore, effectual publicity is normally attained by good researched for tracking gross revenues degrees and attitude forms toward consumers demands, this means nonsubjective must associate to the mark aimed. This can be achieved by updating, converting and foregrounding the administration current and possible mark market.

CUSTOMER CARE:

Guaranting that clients are provided with quality services every clip is a key in organizational success. Like other tourer attractive forces Madame Tussaud may besides confront the challenge of presenting quality client attention.

The administration should observe that words of oral cavities from satisfied clients is a free advertisement and improved repute and above all an increased gross.

Tussauds administration should keep a high criterion of client attention developing with in the exhibition to accomplish ends like

Increase gross revenues

Derive a competitory advantage

Maintain consumer trueness

Attract new consumers

Derive client satisfaction

Enhance the visitant attractive force image

For accomplishing high criterion of client attention the administration must better

Their queuing procedure in term of non doing consumer to wait for a long period to come in the A A exhibition

Signs around the exhibition for way ( such as way for installations for disablements section )

Having more staff talking different linguistic communications

Having effectual direction that can manage crowd

HUMAN RESOURCES

Human resource direction can besides be a challenge as choice and enlisting costs will be much more due to the high presence of staff at visitant attractions.A Competition in the service sector offering lasting employment can take away suited appliers from using for places within visitant attractions.A With the high staff turnover consistence will be hard to keep within visitant attractive forces, which necessarily will hold a negative consequence on the quality of service delivered to customers.A This is due to the fact that to be able to present quality services to consumers requires skilled and well-trained employees.A As many employees of visitant attractive forces are employed on short-run contracts, operators may be less willing to put in preparation and development for seasonal staff.A In Scotland the Association of Scottish Visitor Attractions encourages its members to put in preparation and development for all staff, whether full or portion clip, seasonal or permanent.A Many operators of attractive forces dislike passing money on preparation and development for seasonal employees as there is the possibility of the employees non returning the undermentioned year.A Operators are being encouraged to put in preparation and development as this has proven to take to a stronger more motivated workforce.A If employees are enable and empowered to present a quality service, employee turnover should cut down, and employees affected by seasonality would be easier retained for the following season to come.

They chiefly deliver the consciousness of their product/service through the Internet, as it is planetary. However, other beginnings of promoting and consciousness of their merchandise is chiefly done through Media, in the signifier of postings at tubing Stationss and coach sides which is chiefly and to pass on the trade name to a wider audience, public dealingss, portrayals, concern development and Banqueting & A ; Co-operate Entertaining,

The premier aim of the administration is to remain London top paying attractive force, hence a selling scheme should be in footings of its mark, current and possible market survey and their procedure of publicity in order to pull their merchandise to their client by distribution. However, the purpose of promotional planning in the long tally is non merely to inform, but to advance clients to buy products/services or, to follow thoughts. Therefore, effectual publicity is normally attained by good researched for tracking gross revenues degrees and attitude forms toward consumers demands, this means nonsubjective must associate to the mark aimed. This can be achieved by updating, converting and foregrounding the administration current and possible mark market.

At the same clip one of their mark is to transport out a promotional action program to aim market, pull all types of consumers both domestic and abroad

Decision:

Operators in today ‘s concern environment face many challenges as we have seen in conveying quality services to visitants of their attractions.A By seting in topographic point

suited steps and procedures, and guaranting their employees are capable of cognition about efficient client attention preparation, assurance and motives in which to execute at their best, operators can derive an competitory border in their market, and present client satisfaction each an

A

Kotler, P. , Marketing Management, Prentice Hall International, United States of America, 1994 Hannagan, T. J. , Selling for the non-profit sector, Macmillan, Great Britain, 1992Swift, I. , Marketing, Hodder and Stoughton, Great Britain 2000, Swarbrooke J, The Development and Management of Visitor Attractions, Butterworth-Heinemann, 2002

Berridge Kate A life in a wax

Pamela Pilbean The History of Wax work by Pamela Pilbean 2003, , , From Leisure and Tourism, Barker, By Collins 1997, Lancaster, G. and Reynolds, P, Introduction to Marketing, Kogan Page, Great Britain by Biddles Ltd, 1999, ( Oxford Dictionary Press ) A From Concise Oxford School Dictionary, By Oxford University Press

A

A

A