Zipcar Case: Influencing Customer Behavior Sample Essay

By offering auto sharing. Zipcar offered a different manner other than rental. auto ownership or taking cab with competitory advantage of low cost. service velocity and convenience. Zipcar marks at people groups similar as auto lease companies. specifically people who don’t want to have a auto ( fuss and cost ) . necessitate a 2nd auto or different auto for different intent. but in a more convenient and inexpensive manner. It provides low cost by cutting substructure and employees. For illustration. it will salvage people who live in Brooklyn 40 % by taking a 2 hr thrust. compared to lease a auto.

Besides cost salvaging which can be achieved compared with owning or leasing a auto. unlike traditional rental companies. Zipcar takes attention of auto care. insurance. parking and gas. Although Zipcar offers client service through multiple channels. its service is chiefly based on online. nomadic phone or Zipcar apps. Speed and convenience is Zipcar’s chief focal point. After fall ining as a member. clients can reserve through different channels. pick up the auto in designated parking batch by comparing auto name ticket. unlock auto with Zipcard. usage key and gas card in the auto. eventually return auto through locking auto by Zipcard. Customers don’t have to cover with people like in leasing a auto and make full out documents. It offers flexibleness even it has less people interaction. For illustration. if the gas card is non working. clients can utilize the gas menu reception to acquire reimbursement.

Its service theoretical account is greener for concern and universities. In cost wise. it saves concern companies which normally have low hebdomadal drive batch of money and clip in covering with direction such as fee reimbursements. Its assortment pick of green autos such as prius is really attractive to companies constructing sustainability. By collaborating with universities. with offered parking infinite. Zipcar helps to cut down university traffic and addition convenience to users in university.

Zipcar service theoretical account is non sound because there is a eventuality in the procedure. Following customer’s experience depends on dependability of acquiring the auto in clip. As we can see in the instance. Anita is traveling to hold awful client experience if Sal decided to go on interview alternatively of
returning auto on clip. As stipulated by Zipcar. clients can merely widen their usage if there is no following engaged agenda for the auto. Customers can subscribe up qui vives and they will have a text near the terminal of reserve. If the car’s available and they would wish to widen. they can continue. However. there is no pre-warning for them that there is a client right waiting for their auto. If there is no backup auto available. and the engaged auto is delayed. automatically handicapped or in an accident. the full agenda will be messed. Since result of the experience will greatly act upon the client as memory. it’s difficult for Zipcar to derive trueness from these clients and even their friends.

Therefore. critical factors to travel frontward.
1. Increase dependability of service to make successful and hearty experiences
2. Influence and set up right client behaviour by engineering or procedure
3. Supply different schemes for job resolution
4. Keep advantage in costs
5. Establish national web
6. Continue to put different monetary values for different countries
7. Regular care of the fleet.






In this instance. clients are non merely clients. They are besides portion of service suppliers in a manner. Users greatly influence following client satisfaction rate by following the regulations. Place things in right places. add gas when it is less than 1/4. thrusts into designated parking location on clip. and lock the auto with Zipcard. Any errors in the procedure may do jobs to following user. Customers are empowered to put their ain experiences.

There are some mechanisms Zipcar have in topographic point to pull off client behaviour. a ) They make simple and easy pictures in less than 3 proceedingss to explicate what behaviour or actions they expect from the client B ) Customers have to happen the auto with same name ticket as you they booked to avoid errors in taking different autos. degree Celsius ) Next client checks the possible auto amendss outdoors and inside of the autos caused by the old users. This will salvage Zipcar costs and work out the possible statements in first topographic point vitamin D ) To set more gas. client has to set gas card figure and milage in the procedure to avoid utilizing gas card for non-zipcar. vitamin E ) Customer has to drive auto into the designated parking infinite on clip. Following client will pick up the auto at that place. However. some procedures have issues.

degree Fahrenheit ) Although the client may acquire a reminder that they can widen the auto after stopping point of the reserve if there is no pending client. They didn’t acquire pre-warning that they have to return the auto on clip when there is pending client. A procedure has to be established to turn to this issue. g ) In the instance. it is non mentioned that Zipcar is making anything to un-accountable clients. Un-accountable customer’s should be charge more and finally non welcome by Zipcar if there is multiple unexplainable returns. H ) Via GPS combined with other engineerings. Zipcar should step in in state of affairss that autos are non on clip for following client. It should inform the client before or offer other solutions to the issue. non allowing client waiting and naming Zipcar.

In order to do the concern theoretical account sustainable and sound. answerability of clients should be considered more earnestly. Unaccountable client will act upon following clients experiences and drive them off. In order to act upon customer’s behaviour. a procedure has to be created. Under this procedure. clients will be good noticed when there is pending client. Unaccountable client will be charged more. By utilizing engineering. Zipcar will provided following client more solutions if there is delayed state of affairs. These solutions can be a different auto. a good in front communicating and etc. The best pattern “take-aways” from the instance is authorising the client to put their ain experiences. Customer is portion of service supplier. This battle is non merely personal but besides environmental. The client non merely “goes into” the experience but besides provide service to following client. This can make range and hearty experiences.